Ashish's imagination, creativity and ability to create designs for men and women rapidly gave his label a reputation of quality and style. Ashish's creativity is rooted in a fiercely Indian family background, enlarged by western influences through an education largely abroad. His multiple exposures developed a clear and sharp aesthetic, which earned him a prominent place in the world of Indian haute couture.
Im facinated by Ashish style, very simple and sophisticated with a touch of exotic inflence...
The quality of his shows coupled with his creations has won him much deserved acclaim. Needless to mention the clientele that Ashish boasts of today is a veritable of who's who of public figures, media personalities, and leading entrepreneurs. His creations are retailed throughout the country starting from his own studio "Ikos" and Carma in New Delhi, Ensemble, Vama and Pyramids in Mumbai, Ffolio in Bangalore and Madras, Ogaan in Kolkata. Overseas, Ashish's creations can be found at "Fasateen" in Dubai.
In August 1999 Ashish launched his ready-to-wear label "as by Ashish Soni". At the beginning of this year Ashish presented a Costume collection as part of the Millennium Celebrations at Khajuraho - the only designer to be selected by the Government of India.
Ashish's Signature lines are characterised by extreme simplicity, immaculate cuts and a perfect finish. His intuitive and original sense of style, his panache and his originality combine with an impeccable garment construction ability to make stunningly simple yet dramatic garments.